With the rapid growth of the national economy and the improvement of people's living standards, more and more high-end shopping malls have entered our field of vision.
Large shopping malls have one-stop service functions of eating, drinking and playing, and have a good environment. When economic conditions permit, they become the first choice for leisure consumption of adults and children.
Children's playgrounds in large shopping malls have attracted the attention of many investors with their strong ability to absorb money. What are the advantages of opening a children's playground in large shopping malls and supermarkets?
Excellent location
Shopping malls are places that provide people with leisure and entertainment, and are generally located in areas with convenient transportation and close to the city center. A children's park is set up in the shopping mall, and there are a variety of bus lines to choose from, which is convenient for customers to go to the children's park for consumption and play.
Sufficient traffic
The core of the children's playground is the flow of people and passenger flow. Children can bring more consumer demand to the mall in the form of "one for two" or "one for six", prolong the stay time of adult consumers, and improve the shopping mall's shopping malls. Sticky consumption of customer groups.
The location of the children's playground in the shopping mall has the inherent advantage of sufficient passenger flow. With the flow of people, as long as the post-operation is done well, there is no need to worry about not making money!
Consumer attitudes
Usually, most parents are busy with work and don't have much time to accompany their children. When they have free time, most families revolve around their children. Where kids want to play, they choose where family fun takes place.
Most families in the mall "bring their children to play and shop and eat by themselves". At present, some shopping malls have launched children's business, covering children's retail, entertainment, photography, theme parks and other categories, and the proportion of merchants has increased.
The gathering of children's businesses, on the one hand, drives the popularity of shopping malls and increases passenger flow; on the other hand, the gathering of related industries provides convenience for consumers. Parents can bring their children to complete a series of activities such as entertainment, catering, and shopping in one place, which increases the attractiveness of the children's playground in the mall.
Spending power
With the improvement of people's needs and consumption power, the simple shopping methods of shopping malls and supermarkets can no longer meet the needs of consumers for the current life, and they have higher requirements for spiritual life. Equipped with children's playgrounds, restaurants, cinemas and other facilities in the mall, people can eat, drink and play all day long in the mall, which can better meet the needs of consumers and promote consumers to bring their children to the mall. consumption in paradise.
Resting place
What should parents do if they are tired from shopping in the shopping mall with their children? The children's playground in the mall is a good place for parents and children to rest. The children have fun in the children's playground, and the parents can relax themselves, and they can also play with their children Play, enhance parent-child relationship, why not do it?
Shopping malls have a large traffic flow, and children’s playgrounds in shopping malls will not worry about customers. In addition, parents now pay attention to their children’s education and happy growth. Children’s playgrounds that combine education with fun are the first choice for children and parents. Therefore, the prospect of children’s playgrounds opening in shopping malls is promising. Very impressive.
